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Advisory | PPWR PPWR is Arriving: How to Navigate the New Packaging Rules Without Panic or Waste

The European Union is fundamentally changing the rules of the game for packaging. The new PPWR (Packaging and Packaging Waste Regulation) introduces a unified framework that is directly binding for all EU member states, significantly impacting manufacturers, distributors, retail, and e-commerce alike.

Petr Branda
| 5 min read | May 20, 2026
Verdict Support for the circular economy or an additional administrative burden? EU wants stricter rules on waste shipments

The Council of the EU has presented a proposal to update legislation on cross-border shipments of waste. This initiative focuses on the export of waste, the fight against illegal shipments and the digitisation of this activity. The main change will be a ban on the export of waste destined for disposal to other Member States and a restriction on the shipment of waste to non-OECD countries.

Petr Branda
| 7 min read | June 14, 2023