Services Sales & Marketing
The business companies are living in an increasingly competitive environment of the global and national markets where the setting of effective system of sales and appropriate marketing strategy is playing a crucial role in delivering successful results of these companies.
Identifying new sources of revenues, margin and profit growth is becoming more and more difficult. Creation of the unique value proposition, product and pricing strategy and sales model as well as the deployment of the appropriate analytical environment are key success factors of these sort of projects. Our recommendations – as part of all project outputs – are containing tangible short-term and long-term impacts on the sales and marketing environment of our customers.
Projects realised by the expert team of Grant Thornton in the area of Sales & Marketing are focusing mainly in these areas:
- Sales effectiveness boost
- Sales coverage model optimisation
- Sales channel development – digital sales expansion – sales channels orchestration
- Value proposition development
- Customer Value Management development
- Customer insight and analytics – Affinity modelling (Big data)