The constant rise of the digital marketplace is making as many waves in the world of retail today as it did when people first began clicking and shopping.
These days, customers increasingly use bricks-and-mortar shops as showrooms then go online to buy. They demand lower prices and find new ways to acquire food and drink, dining out, clothes, household goods ,as well as hotels and leisure activities. To adapt, companies are becoming multi-channel retailers to link this customer experience.
Smart businesses are improving their systems to ensure they capture this significant market shift and are beginning to meet national and international demand, and even thrive.
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